Copy that respects your vision.

Strategy that earns your trust.

Results that grow your business

You’ve built something to be proud of…

But is your copy pulling its weight?

Messaging, voice and story…all that matters (a heckuva lot)
But at the end of the day…

Words have a job to do:

Build trust. Drive action. Grow the business.

That only happens when your message meets people where they are
and moves them – systematically – toward where you want them to go.

That’s where Outlier comes in.

outlier

outlier

[ out-lahy-er ]

  1. Someone who stands apart from other members of a group

  2. A person whose abilities, achievements, etc., lie outside the range of statistical probability.

Are you an Outlier?

Of course you are.

Whether you're a coach, consultant, service provider, or founder, you’ve built your business differently – on purpose.

You care more about the work than the spotlight.

You’d rather stay true to your values than chase the algorithm.

And you measure success by your clients’ wins, not your follower count.

That’s not average.

That’s Outlier.

If that’s you, I’m excited to roll up my sleeves and get to work scaling your business.

"I highly recommend Zac."

We called Zac in to help us with some complex booklets explaining our company's unique approach to philanthropy. He tamed the disparate information into a logical, fascinating, easy-to-read flow. There were things I didn't fully understand until I read his copy!

We also call in Zac for hard-hitting sales copy and detailed B2B messaging. He can write emotional and fun copy, too. Oh, and he's a pleasure to work with!

I highly recommend Zac.

  • Steve Rutter, Creative Director

Conversion-first copy

for value-driven brands.

Whether it’s an end-to-end sales funnel, an optimized landing page, a high-performing website, or just that one piece of copy that keeps stalling in your drafts — I’m here to help.

I combine tested strategy with clear, ethical messaging that feels like you, so the words don’t just sound good, they work.

Some fine folks I’ve written for:

How I can help

You’ve got more than enough on your plate… time to stop babysitting the copy process.

  • Funnel Copy

    I build funnels that do more than collect emails. They convert cold traffic into buyers and buyers into repeat customers.

    From ad to opt-in to follow-up, every line is strategically positioned to accelerate trust, reduce CPA and grow your business.

    GET STARTED

  • Strategic Sales Copy

    When your offer is solid but sales are lagging, I write the copy that fixes the friction.

    Whether you need emails, pages or ads, the copy I deliver will get attention, earn trust, and make saying “yes” a whole lot easier.

    GET STARTED

  • Website Copy

    You’ve put in the work. Your website should do the same.

    I help clarify your message, nail your voice, and write web copy that turns visitors into raving fans.

    GET STARTED

  • Content That Works

    Slide decks, explainers, blogs… whatever the format, I write content that educates, positions, and converts.

    Usually, all at once.

    GET STARTED

  • Retainer Agreements

    When things move fast, you need a writer who’s already up to speed. I stay plugged into your voice, offers, and goals – so if we’re working together long-term, you don’t have to start from scratch every time.

    Whether it’s a launch, promo, or a last-minute pivot, I’m already in your corner and ready to write.


    GET STARTED

Meet the founder

Hey, I’m Zac Friesen

I cut my teeth firefighting, working construction and serving nonprofits. Then, I discovered a new passion – direct-response-copywriting.

Now, I’m a CRO-obsessed copywriter who helps mission-driven brands write copy that actually pulls its weight.

Not exactly a linear path… but it’s what makes my work hit different.

I have over six years of expereince writing for 40+ brands –including consultants, top marketing agencies, mortgage groups, e-com stores and newsletter empires. 

But here’s what my clients keep coming back for:

I make it easy to get great copy.

No babysitting. No strategy gaps. No endless rewrites.

Just dialed-in messaging that feels like you, sells like crazy and scales what matters.

I write like a strategist, dig like a marketer, and deliver like a pro who understands what it takes to move the needle.

Because when your message finally matches the strength of your business?

That’s when things take off.

Let’s make it happen.

Some kind words that make people say:

“I’ve Gotta Work With This Guy!”

Let’s work together.

Fill out the form below & I'll be in touch within 2 business days.